Property Apex unifies your property data, CRM and deal pipeline into a single AI-powered platform — so your team moves from prospect to closing without switching apps.
Built by Friedman Real Estate · Powered by FriedmanBase
Trusted by brokerage teams to run every deal
Stop stitching together spreadsheets, listing sites and a CRM that nobody updates. Property Apex connects the whole lifecycle.
Apex continuously enriches your property and suite records — ownership, sale and lease history, tenants, square footage and contacts — so your team always works from one source of truth.
Follow up on the Suite 200 proposal — Maria opened it twice this week.
Every call, email and property is linked to the right contact automatically. No manual data entry, no stale records — just relationships that stay warm and follow-ups that never slip.
See your entire pipeline at a glance, forecast commissions, and keep every stakeholder aligned. Apex flags deals going cold before they cost you.
2 deals haven't moved in 21 days — nudge the brokers?
Every property, suite, tenant and owner in your market — searchable and always current.
Surfaces the owners most likely to sell, the deals at risk, and the next best move.
Generate branded flyers, offering memos and property pages from a single record.
Data, CRM and pipeline share one backbone — update once, and it's everywhere.
Real-time commission forecasts and broker performance without spreadsheets.
Enterprise-grade security with role-based access across your whole team.
"We replaced three tools with Apex. Our brokers finally have one place for property data, contacts and deals."
"The AI prospecting alone paid for itself. It told us which owners to call before they even listed."
"Onboarding was a day, not a quarter. The team was running live deals through the pipeline that same week."
Start with the core platform and add seats as you grow. No long-term lock-in.
Book a 20-minute demo and we'll load your market into Apex so you can see your own data working on day one.
