◆ The Property Apex platform

One connected system for the entire deal

Property data, CRM and pipeline aren't three products bolted together — they're one platform sharing a single source of truth, with Apex AI working across all of it.

AI Property Data

The most complete map of your market

FriedmanBase powers a continuously enriched database of commercial properties and suites — ownership, tenants, sale and lease comps, availabilities and contacts. Ask a question in plain English and Apex returns the properties that match.

  • Property and suite-level records with live availabilities
  • Ownership graph linking entities, contacts and assets
  • Sale & lease comps to price every deal with confidence
  • Natural-language and map-based search
4400 Commerce Dr · 116k SFVacant
800 Wixom Rd · 74k SFVacant
15 Oakland Ind · 58k SFPartial
✦ Apex AI

3 matches. Owner of 4400 Commerce also holds 2 assets nearing lease expiry.

Contact · Maria ChenCRM
CompanyRivergate Holdings
Linked properties4
Open deals2 · $3.1M
Last activityEmail · 4d ago
✦ Next best action

Send the Suite 200 proposal follow-up — opened twice, no reply.

Built-in CRM

Relationships that manage themselves

Apex captures every email, meeting and property interaction automatically and links it to the right contact, company and deal. Your CRM stays current without anyone typing a note.

  • Automatic email & calendar activity capture
  • Contacts connected to properties, owners and deals
  • AI-scored relationships and follow-up reminders
  • Shared team visibility with role-based access
Deal Pipeline

From prospect to commission, tracked

Move deals through customizable stages, forecast commissions in real time, and let Apex AI flag the deals that are stalling before they slip. Every deal is tied to its property and contacts automatically.

  • Drag-and-drop pipeline by stage, broker or asset type
  • Real-time commission and revenue forecasting
  • Deal-risk alerts and aging notifications
  • Broker performance and activity reporting
Q3 Pipeline$18.4M forecast
41
Active deals
$18.4M
Weighted
62%
Win rate
Proposal
Under contract
Closing
✦ Apex AI

An AI copilot that works across every part of the platform

Because your data, contacts and deals live in one system, Apex AI can see the whole picture — predicting which owners will sell, which deals are at risk, and what your team should do next.

🎯

Predictive prospecting

Ranks owners by likelihood to sell or lease in the next 90 days.

⚠️

Deal-risk detection

Flags stalling deals and suggests the move to get them back on track.

✍️

Instant marketing

Drafts flyers, offering memos and emails from any property record.

Ready to see it on your own market?

We'll load your properties into Apex before the call, so you're looking at your data — not a canned demo.